[Scott & Bowne Company]

[Racist imagery] [Patent Medicines] Scott's Emulsion. “Look Inside” Advert from 1894.

[Bloomfield, N.J.] : New York: Scott & Bowne, 1894. Stapled Wraps. Source for the date: Advertisement for the latest testimonial is dated May 1894.

Illustrated stapled wraps printing on both sides with 20 pages 4.75 by 6.5 inches. Presenting the remedy and nutritional benefit of Scott’s Emulsion with text, testimonials with information on the US Presidents on every page. of the Scott & Bowne Company.  A clever late 19th century advertisement of Nonprescription Drugs

The bindings are tight and square. Text clean, light even toning. Modest handling wear. Faint blue stamp of Iowa Drug Store on the top of the front.

The front and rear covers have illustrations the one on the front is a racist caricature consistent with the era; the rear depicts three waifs.

Only one institutional copy at the NY Univ of Rochester Med Center. [OCLC 970692851]

Very Good. Item #16482

Scott & Bowne was a pharmaceutical company that produced cod-liver oil (Scott's Emulsion) and was located at 132-134 South Fifth Avenue, New York City, as well as in London and throughout Europe. The firm was established in 1873 by Samuel W. Bowne (1842–1910), who was joined by a partner, Alfred B. Scott (1946–1908), and the firm became known as Scott & Bowne, druggists and chemists.

In the late 19th century cod-liver oil was proclaimed the cure for many ailments. One problem: the oil’s foul taste. Scott and Bowne carefully distinguished their tastier product from other “secret” remedies, openly publishing the formula in early advertising.

Scott and Bowne’s first trademark, registered in 1879, included the initials P.P.P. and three words: “Perfect, Permanent, Palatable.” 

One advertisement proclaimed, “You do not get the taste at all; because the little drops of oil are covered over in glycerine, just as pills are covered in sugar or gelatine.” “Palatable as milk” became a key tagline in Scott’s advertising.

Price: $75.00