Competitive Intelligence For The Competitive Edge

By: Dutka, Alan

Price: $18.00

Quantity: 1 available

Book Condition: New

No Flaws or Blemishes; Gift Quality. -------- Written from a practitioner's perspective, this book explains how to integrate a company's operations -- particularly marketing, advertising, and strategic planning -- with the latest competitive intelligence techniques in order to achieve positive results in all areas.

Title: Competitive Intelligence For The Competitive Edge

Author Name: Dutka, Alan


Edition: 1st Edition

Publisher: New York, McGraw-Hill: 1999

ISBN Number: 0844202932

ISBN Number 13: 9780844202938

Binding: Hardcover

Book Condition: New

Jacket Condition: New

Type: Book

Seller ID: 009597

Keywords: Business & Money > Small Business & Entrepreneurship; Marketing; Management & Leadership; Leadership,