The Culting of Brands: When Customers Become True Believers

By: Atkin, Douglas

Price: $39.95

Quantity: 1 available

Book Condition: New


No Flaws or Blemishes; Gift Quality. First Edition, First Printing. --------- Atkin, an advertising executive, examines the techniques to develop extreme buyer loyalty and discusses cults and cult-brand members' motivations, desires, and attitudes.

Title: The Culting of Brands: When Customers Become True Believers

Author Name: Atkin, Douglas

Categories: Business / Finance / Self Help - Inspirition,

Publisher: New York, Portfolio Hardcover: 2004

ISBN Number: 1591840279

ISBN Number 13: 9781591840275

Binding: Hardcover

Book Condition: New

Jacket Condition: New

Type: Book

Seller ID: 010756

Keywords: Business & Economics; Customer Service; Marketing; Research,