Budweiser Brand Advertising Division 1963 Anheuser-Busch ‘Pick a Pair’ Original Photographic Archive [Internal Corporate Promotional Stills] [Busch Family Provenance]
HISTORICAL SIGNIFICANCEThe 'Pick a Pair' campaign, launched under the leadership of August A. Busch Jr., was a watershed moment in American consumer culture. It transformed Budweiser from a premium choice into a household staple by reframing the purchase of two six-packs as the 'logical' and economical decision. These photographs document.....