Spare Your Sacroiliac: How ‘Sciatica’ and Sacroiliac Slip Can Be Readily Corrected
SUBJECT SIGNIFICANCE — SELLING CHIROPRACTIC TO AMERICA. An appealing example of mid-twentieth-century chiropractic advertising, combining anatomical explanation, cautionary anecdotes, humor, and direct-response marketing to promote spinal adjustment as the solution to sciatica and sacroiliac pain. The local Akron chiropractor's stamp preserves evidence of how nationally produced professional literature was distributed.....


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