A science journalist and mother of two, Guernsey manages to extricate straightforward information and guidelines from the morass of research, articles and debates on screen media and child brain development.

Easily digestible chapters are smartly structured around 12 pervasive concerns of interviewees from all walks of life. Guernsey explains how parents can shrewdly navigate a TV, DVD and video game market that has only begun developing its potential, much like the minds of the children it targets.