Competitive Intelligence For The Competitive Edge
New York: McGraw-Hill, 1999. First Edition, First Printing. Fine Hardcover in a Fine Dust Jacket.
Written from a practitioner's perspective, this book explains how to integrate a company's operations -- particularly marketing, advertising, and strategic planning -- with the latest competitive intelligence techniques in order to achieve positive results in all areas.
No Flaws or Blemishes; Gift Quality.
New / New. Item #009597
ISBN: 0844202932
Price: $19.95
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