[Advertisement for Sherdian Laundry, Chicago]

Our Baby Book [Advertising Ephemera, Infant Care Record, Illustrated Keepsake]

Charming 1920s illustrated baby record booklet issued as Sheridan Laundry advertising

A period advertising booklet designed as a baby record and keepsake, combining gentle infant imagery with practical prompts for recording birth details, growth, and care. Issued by a Chicago laundry service as promotional material, it reflects early-20th-century intersections of domestic life, healthcare awareness, and commercial branding.

Physical description: String-tied illustrated wraps, slightly larger than interior leaves, 5.25 × 10 inches, 8 pages, illustrated throughout, printed on textured stock, blank spaces for handwritten entries. Chicago, Sheridan Laundry, c1924, 

Condition: Bindings intact and secure, text clean throughout, modest and even age-toning, illustrations well retained, unused example, no writing present, original format preserved, original issue

Scarcity note: Ephemeral advertising baby books of this type were typically discarded after use, unused survivals are uncommon

This piece functions both as a sentimental baby book and a promotional object, inviting parents to document milestones while keeping the advertiser present in the household. Illustrated cherubs, poems, and record sections reflect contemporary beliefs around infancy, care, and domestic order, making the booklet as culturally revealing as it is visually appealing.

Contextual / historical significance
Represents a transitional moment in American advertising when service businesses aligned themselves with family health and modern domestic management, particularly in urban settings during the 1920s

Subjects: Infant Care, Baby Records, Early 20th Century Advertising, Chicago Businesses, Domestic Life, Promotional Booklets, Advertising Ephemera, Children’s Ephemera, Social History

Item #17855

Price: $14.95