Hotel Excelsior Italie Firenze CIGA Hotels Felt Advertising Mat Italy

A vintage felt hotel advertising mat issued by the Hotel Excelsior Italie in Florence, part of the prestigious CIGA Hotels group, featuring the Firenze city emblem and Excelsior branding in blue on cream felt.

Produced as ephemeral guest-room or desk material rather than a functional drink coaster, this piece reflects mid-century European luxury hotel culture and international travel design, intended for temporary use and routine disposal.

Light handling wear only, clean surface, no losses, strong impression, presents very well. No flaws to note. Diameter aprox. 3.25 inches

A scarce survival from Italy’s grand-hotel era, this felt advertising mat represents the refined graphic identity of CIGA Hotels, a luxury hotel consortium closely associated with elite tourism, diplomacy, and postwar European travel. Such items were rarely preserved, making intact examples uncommon today.

Historical Note
Compagnia Italiana Grandi Alberghi, known as CIGA Hotels, operated some of Italy’s most important luxury hotels during the twentieth century. The Hotel Excelsior Firenze, overlooking the Arno, was a prominent destination for international travelers, artists, and diplomats.

Subjects: CIGA Hotels, Hotel Excelsior Firenze, Florence Italy, Luxury travel, Tourism history, Hotel ephemera, Italian graphic design, Travel ephemera, Hotel advertising, European design.

Item #21388

Price: $20.00