New Brunswick Travel Bureau

Moncton, Hub City of the Maritimes, New Brunswick, Canada [Canadian Tourism Promotion, City Views, Fold-Out Street Map, Magnetic Hill, Tidal Bore]

Moncton sells itself in bold red panels, photo grids, and a promise, ‘Moncton as you will like it.’

Bright, graphic mid-century Canadian travel brochure promoting Moncton as a vacation hub, featuring strong cover design, a photo-heavy interior, and a fold-out street map panel, with period pitches for Magnetic Hill, the Tidal Bore, beaches, festivals, and day-trip recreation around the city.

Physical description: Single-sheet folded travel brochure, vertical format, multiple photo panels, red and green cover design with aerial view vignette, interior grids of halftone photographs with captions and promotional text, includes fold-out street map of Moncton, issued by the New Brunswick Travel Bureau, discrete ink markings present on the map panel, exact folded and open measurements not yet taken.

Condition: The folds are sound, paper remains flexible, text and images are clear, light overall age-toning, moderate fold wear and edge handling, scattered surface rubs consistent with use, discrete ink writing on the street map panel, mid-century folding travel brochure, ca. mid-20th century.

Scarcity note: OCLC/WorldCat records only two institutional holdings: Library and Archives Canada (cataloged broadly as 1940s) and Boston Public Library (cataloged as 1956). No additional North American holdings located at time of review, indicating limited documented survival of this specific issue.

Dating note: Based on institutional cataloging, internal graphic style, and promotional emphasis, the brochure likely dates to the late 1940s–mid 1950s period, with 1950s production most probable. Exact issue year remains unprinted.


This is classic civic booster material, heavy on visual persuasion, short captions, and a curated list of ‘reasons to come,’ beaches, boating and sailing, parks, family attractions, and seasonal events, the design does the work, bold blocks of red, starburst callouts, and photo mosaics that read like a period magazine spread.

Contextual or historical significance
Useful as documentary tourism material for Moncton and the Maritime provinces in the postwar car-travel era, with strong local-interest value for New Brunswick collectors, regional historians, and ephemera buyers focused on Canadian domestic tourism and roadside attractions like Magnetic Hill.

Subjects: Moncton New Brunswick, Maritime Provinces Tourism, Magnetic Hill, Tidal Bore, Canadian Road Travel, City Street Maps, Mid-Century Graphic Design, Travel Ephemera, Tourism Brochures, Canadian Regional Promotion.

Item #21421

Price: $14.95