Howard, J. C., Proprietor

c. 1910 Brochure: The Howard, Daytona Florida - Volusia Ave & Halifax River

A scarce, pre-land boom travel brochure promoting "The Howard," a modern boarding house and hotel located on Volusia Avenue in Daytona, Florida. Managed by Proprietor J. C. Howard, this circular captures a transitional moment in Florida tourism—bridging the gap between 19th-century boarding houses and the resort boom of the 1920s.
Key Features:
+++ Visuals: Features a photographic exterior view captioned ‘THE HOWARD, DAYTONA, FLORIDA’ and a decorative collage vignette of the vicinity.
+++ Amenities: Text emphasizes "modern" advancements of the era including electric lights, furnace heat, telephone service, and broad verandas.
+++ Location: Highlights proximity to the Halifax River, the depot, and the waterfront.

Physical Details:
+++ Format: Folded paper brochure on light green stock with black printing.
+++ Dimensions: Approx. 3.625" × 6.125" (closed); opens to 7.25".
+++ Date: Circa 1905–1912.

Condition: Very Good. The paper is intact with sound folds. There is light handling evidence at the folds and edges, but the printing remains strong and fully legible. Images retain good contrast. A well-preserved example of early ephemeral lodging advertising.

Historical Significance:
Unlike the luxury resort ads that would follow in the 1920s, The Howard is presented as an 'urban boarding-house resort' integrated into Daytona’s civic fabric. It targets the practical winter visitor seeking health and comfort rather than opulence, documenting the built environment just before the automobile reshaped Daytona's economy.

Subjects/Keywords: Daytona Florida History, Volusia Avenue, Halifax River, Vintage Boarding House, Early 1900s Tourism, Florida Hotel Ephemera, J.C. Howard, Pre-Disney Florida.

Item #21434

Price: $65.00