E. Enoch Blackwell Prop.

c. 1930s Hotel Brochure - The Parkinson, Daytona Beach FL - Rare 'Home Style' Lodging [Interwar Tourism]

An original c. 1930s tri-fold brochure promoting The Parkinson, a private-house style hotel in Daytona’s Halifax district. This piece captures the intimate, domestic side of interwar Florida tourism before the era of modern high-rises.

Key Features:
+++ Visuals: Features black-and-white photographic vignettes of the porch and lawn, accented by elegant typography and decorative illustration panels.
+++ Content: Pitches 'home' over luxury; text highlights the quiet atmosphere near the Halifax River, listing recreation such as golf, fishing, shuffleboard, and concerts.
+++ Names/Genealogy: Proprietor E. Enoch Blackwell; located at 232 Magnolia Avenue (near Ridgewood), Daytona Beach.

+++ Scarcity: No copies were found institutional in OCLC or offered in marketplaces at the time of the listing.

Physical Specs:
+++ Date: Circa 1930s
+++ Dimensions: 6" × 3.5" (closed); opens to approx. 10.5" wide.
+++  Format: Tri-fold paper brochure, black print on white stock.

Condition: Near Fine. Clean and supple folds with crisp, legible text. Minimal handling wear only; no notable flaws observed. A well-preserved example.

This brochure is interesting because it sells 'home' more than 'luxury,' a private-house style hotel pitched as quiet, comfortable, and intimate, set just off the main commercial strip but close to the riverfront park.

The amenities list, the porch imagery, and the period recreation menu, golf, fishing, tennis, shuffleboard, concerts, lectures, show how Daytona marketed itself as both beach and social season, long before the later high-rise era. 

Subjects: Daytona Beach Florida, Halifax River, Florida Tourism History, Hotel Brochures, Ridgewood Avenue, Magnolia Avenue Daytona Beach, Volusia County Florida, Interwar Period Advertising, Printed Ephemera, Florida Ephemera, Travel Ephemera, Hotel Advertising

Item #21441

Price: $45.00