c. 1920s Brochure - Daytona Beach Hotel - Florida Land Boom - Speed Racing & Bather Art

An original c. 1920s tri-fold brochure promoting the Daytona Beach Hotel during the height of the Florida Land Boom. This piece vividly captures the era's dual identity as a refined resort and a center for high-speed automobile racing.

Key Features:
+++ Visuals: striking cover art featuring a flapper-era bather; interior photos include a rare panoramic strip of 1920s race cars attempting speed records on the sand, plus views of civic landmarks (Elks Club, New Auditorium).
+++ Content: Markets the city as "Everybody's Playground," highlighting the "smooth, firm surface" of the beach for testing motors alongside 'American Plan' hotel rates (3.50–3.50–6.00/day).
+++ Printer/Origin: Benson Printing Co., Nashville.
+++ Scarcity: No copies were found institutional in OCLC or offered in marketplaces at the time of the listing.

Physical Specs:
+++ Date: Circa 1920s (Boom Era)
+++ Dimensions: Approx. 6" × 9.25" (opened)
+++ Format: Tri-fold brochure; black and white print with selective color accents on the cover.

Condition Report: Very Good Folds are sound and intact with no splitting. Text and images are sharp. Minor surface toning consistent with age and light handling wear at edges. No tears or paper loss observed. Small spot in the center.

This brochure is historically significant for how it documents Daytona's pivotal transition from a seasonal seaside village to the 'World Center of Racing.' While it advertises a hotel, the interior photography focuses heavily on the automobile culture that defined the roaring twenties in Florida, specifically the land speed record attempts on the hard-packed sand. It connects the dots between the emerging 'tin can tourist' demographic, the architectural boom (showing off new civic buildings), and the rise of modern beach leisure culture.

Keywords/Tags: Daytona Beach History, Florida Land Boom, Vintage Racing, Land Speed Records, 1920s Flapper, Art Deco Graphic, Hotel Ephemera, Automobilia, Volusia County, Coastal Tourism.

Item #21442

Price: $45.00