Spare Your Sacroiliac: How ‘Sciatica’ and Sacroiliac Slip Can Be Readily Corrected
[Webster City, Iowa?: National Chiropractic Association, Inc., undated, c. 1930s–1940s].
SMASH! BANG! OH, MY SACROILIAC!—VINTAGE CHIROPRACTIC ADVERTISING WITH GREAT PERIOD GRAPHICS.
Promotional chiropractic brochure explaining the purported causes, symptoms, and treatment of ‘sacroiliac slip,’ illustrated with humorous and anatomical drawings. Issued for distribution by individual chiropractors; this copy stamped for Dr. C. W. Skates, Chiropractor, 746 W. Market St., Akron, Ohio.
Single folding sheet, approximately 10½ inches across when opened, forming six printed panels; illustrated in black, orange, and white.
Condition: Very Good. Light handling and age-toning; clean and well preserved.
SUBJECT SIGNIFICANCE — SELLING CHIROPRACTIC TO AMERICA.
An appealing example of mid-twentieth-century chiropractic advertising, combining anatomical explanation, cautionary anecdotes, humor, and direct-response marketing to promote spinal adjustment as the solution to sciatica and sacroiliac pain. The local Akron chiropractor's stamp preserves evidence of how nationally produced professional literature was distributed through individual practices.
SUBJECTS: Chiropractic, Sacroiliac Joint, Sciatica, Alternative Medicine, Physical Therapy, Medical Advertising, Akron Ohio, National Chiropractic Association, Medical Ephemera, Advertising Ephemera, Chiropractic Literature, Health Ephemera.
Item #22357
Price: $24.00
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