Item #010931 Total Engagement: How Games and Virtual Worlds Are Changing the Way People Work and Businesses Compete. Byron Reeves, J. Leighton Read.
Total Engagement: How Games and Virtual Worlds Are Changing the Way People Work and Businesses Compete

Total Engagement: How Games and Virtual Worlds Are Changing the Way People Work and Businesses Compete

Boston: Harvard Business Review Press, 2009. First Edition, First Printing. Hardcover with Dust Jacket.

No Flaws or Blemishes; Gift Quality.

New / New. Item #010931
ISBN: 9781422146576

This collaboration between a Stanford University professor and a venture capitalist, both geeks at heart, turns out to live up, quite literally, to its title. By engaging their readers via immersion into fictional characters' work and play, Reeves and Read prove points 1 through 857: that games and virtual reality provide the right kind of business platform to solve common corporate people problems. [Booklist]

Price: $14.95