NEW WAY OF LIVING

W. K. Kellogg Co. ; Publisher

A New Way of Living [1934 Kellogg's Advertising]

SOCIAL REFORM THROUGH CEREAL 
A powerful piece of Great Depression-era social marketing, merging health reform with Social Realist graphics to promote a new standard of American vitality. 

This 32-page promotional journal was designed to move beyond simple recipes, acting as a lifestyle manifesto for a nation focused on family, health, and efficiency. Kellogg’s positioned their products as the essential fuel for a revitalized household, using heroic imagery to mirror the optimism of the mid-1930s recovery.

FEATURES
+++ Physical: Illustrated stapled wraps. Features bold, high-contrast cover art with idealized Depression-era figures; internal pages use dynamic layouts and Scientific diagrams to explain digestion and vitality. 1934 copyright by W. K. Kellogg Co., Battle Creek, Michigan. Specs: 5.25 by 7.25 inches; 32 pages. Pagination: pp. 1–32 [Complete].
+++ Editorial Themes: Heavily emphasizes the New Way of Living through roughage (bran), exercise, and family harmony. 
+++ Functional Design: Originally intended as a pocket journal/memo book with dedicated space for household notes. 

CONDITION: Very Good. Original stapled wraps are firm. Minor rubbing to the spine and light corner wear consistent with its Pocket Journal intended use. Clean and unmarked. The color graphics remain exceptionally vivid with no significant fading or kitchen stains.

HISTORICAL SIGNIFICANCE —
By 1934, W.K. Kellogg was deeply invested in the idea of biological living. This booklet represents the peak of that philosophy, framing constipation and poor diet as obstacles to national recovery. The powerful graphics were intended to inspire confidence and vigor. While modern reprints exist to celebrate the art, this 1934 original preserves the specific social context and the call to action that defined the brand’s Depression-era identity.

+++ Social History: Provides primary documentary evidence of how major food corporations used the New Way of Living movement to address the anxieties of the Great Depression.
+++ Graphic Evolution: A significant specimen of mid-1930s corporate art, showcasing the shift toward Social Realism in advertising.

SUBJECTS: W.K. Kellogg, Battle Creek Michigan, 1930s Advertising, Social History, Culinary History, Health Reform.

Item #21943

Price: $18.00